Shopping.com (an eBay company): Logo refresh
In 2006 Shopping.com decided to revamp the look and feel of the site and the logo. I took visual elements from the icon and created a custom logo wordmark that matched the look and feel of the icon character "Shoppy."
This is a logo study that shows the evolution of the logo to a more legible and friendly wordmark, that was more inline with the style of web 2.0 logos. It also reflected the name of the company which was Shopping Dot Com.
See current site: Shopping.com
Epinions.com and Shopping.com were purchased by eBay for $620 million June 2005 and are still top product review and prices comparison services owned by eBay. They operate websites in USA, United Kingdom, France, Germany and Australia.
Five years later it is still one of eBay's top web properties
