Epinions.com (an eBay company): Heuristic Evaluation & Site Redesign
View Full: Epinions wireframe packet.pdf
In September 2007, I worked with the Epinions.com team to evaluate, test and redesign Epinions.com. I led a hands on UI/UX heuristic evaluation and re-design of Epinions.com. Although eBay postponed the full redesign, many of the findings and new design ideas were applied to: Shopping.com, Epinions.com and DealTime.com over the next couple years.
Epinions.com is a top consumer review site that was established in 1999. Epinions was acquired by Shopping.com (originally known as DealTime.com at the time of the acquisition) in 2003, which in turn was acquired by eBay in 2005.
The site was recognized in 2011 by the "Internet for Beginners" writer Paul Gil on About.com as one of the web's Top 10 most useful web sites. Calling the site "wonderful", Internet for Beginners Editor Paul Gil wrote, "This is a truly valuable resource for the smart consumer." The praise was echoed by a CBS television affiliate in California that named Epinions its "Site of the Day"
